There was something delicious about a collection of attractive objects -- flat white familiar forms at a personal/counter-top scale -- that is also just a little disturbing for its wrongness. Those little electrical cords suggest hazard. They seem to say, Whatever you do, don't plug us in, so in a sense they have some visual power.
Unfixtures are a permanent fixture (when they're not showing in a gallery) at my brother's office. One of the pieces in particular seemed to be speaking to him as he was trying to come up with a name for a new web-design/branding partnership a while back.
"It was the perfect storm of me trying so hard to come up with a name and just staring at the sculpture led me to understand how this business was the mix of two companies," he wrote. eggbeater creative was born.
"It was whimsical and interesting, and then there was the obvious part of the eggbeaters working as light bulb (idea) metaphors. The sculpture had traditionally conflicted parts, but they were together in a way that worked."
The company logo (seen at the bottom left of the brochure in this image) riffs on the sculpture and the lower-case 'e'.