Category: Marketing

Who says sculpture has no business in business?

3/27/2015

"Unfixtures": Found lamp bases, utensils, gesso.

I liked the idea of messing with the overlooked and the banal to open up possible new understandings about preconceived notions.

There was something delicious about a collection of attractive objects -- flat white familiar forms at a personal/counter-top scale -- that is also just a little disturbing for its wrongness. Those little electrical cords suggest hazard. They seem to say, Whatever you do, don't plug us in, so in a sense they have some visual power.

I was thinking about Martha Rosler's groundbreaking feminist video, "Semiotics of the Kitchen" (1975 - edited version below) when I came up with my "Unfixtures" sculpture series.

Ah, the power of uncertain objects. What was an experiment in found-object sculpture is an eye-catching visual for a company in the business of creative work.

Eggbeater Creative's new brochure (Clay Yandle photo)

"I love the plug part," my brother Clay said in a text the other day, after sending me pics of his company's latest brochures and business cards. "It makes it real... like you could fire it up and it would start doing whatever the hell it would do."

Unfixtures are a permanent fixture (when they're not showing in a gallery) at my brother's office. One of the pieces in particular seemed to be speaking to him as he was trying to come up with a name for a new web-design/branding partnership a while back.

"It was the perfect storm of me trying so hard to come up with a name and just staring at the sculpture led me to understand how this business was the mix of two companies," he wrote. eggbeater creative was born.

"It was whimsical and interesting, and then there was the obvious part of the eggbeaters working as light bulb (idea) metaphors. The sculpture had traditionally conflicted parts, but they were together in a way that worked."

The company logo (seen at the bottom left of the brochure in this image) riffs on the sculpture and the lower-case 'e'.

Below: A time-lapsed view of a painting commissioned for Eggbeater Creative:

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Art student's off-grid heater would make quite the gift

12/19/2014

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Dear Santa,

I know I haven't written since I was a kid, and when it comes to wants, I'm pretty much good. Unlike a lot of my neighbours who rent homes that are slated for demolition in the coming year or who have to hit the food bank at the end of every month when the money runs out, I'm safe and secure — for now.

You see, I'm a bit of a prepper. I worry about the security of all our food and the hikes in cost of living in the era of climate change so I've been doing workarounds for a lot of that. I have a kitchen garden and my main way of getting around is by bike. My work- and social life surrounds making, mostly with materials that have already served their primary purpose. If the power grid or the banks fail, I can at least charge up my bike lights and headlamps with my Biolite camp stove, using bits of cardboard and twigs so I can get out there and be of some use. My one weak spot, though, is heat. Condos with wood-burning fireplaces being a rarity in these parts, I would have no choice but to go outdoors and hang by the bonfires in the streets.

But now I see there is the Egloo, a table-top terracotta dome-thing that can throw off 70C degrees of radiant heat using just a few votive candles. Pant! Pant!

It's the brainchild of Marco Zagaria, a student at the Academy of Fine Arts in Rome. Trouble is, it's not quite available yet. Zagaria has been hand-making the prototypes on a potter's wheel (promo video below) and is currently crowd-sourcing funding — already surpassing his goal by 15 per cent at the time of this writing — to have them mass-produced. So here's where you come in, Santa. I don't know if I can wait, what with us all teetering on this edge of the Ring of Fire and seismologists referring to the imminent major earthquake as The Big One. I figure if you can squeeze your girth into a gas fireplace exhaust vent you can put an Egloo under my tree pronto.

However, as is my nature, I am prepped for the disaster of that not happening as well, so I've sourced some of Zagaria's own research and have latched onto a snippet of his virtual collaboration that he tagged as one of his YouTube 'favorites', a simple arrangement of one clay plot bolted inside another, resting on some thin cinderblocks. (See YouTube clip, at bottom.) It ain't pretty, but it will do the job in a pinch and uses stuff in my immediate vicinity.

Just goes to show, it takes a creative like that Italian art student to arrive at that balance between form and function that marks brilliant industrial design, which begets attraction which begets demand which begets profit motive which begets financial backing which begets wide-scale production which begets marketing to preppers like me.

What am I saying? — you're Santa. Surely you know all about the value of artists in economics and sustainability innovations.

Wishfully,
Carlyn

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Is Instagram a godsend for artists, a social drug, or worse?

11/14/2014

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I've been giving Instagram a lot of thought. And I've concluded that I'm exhausted.

(Photo by Carlyn Yandle)

I realize that Instagam can turn a small-town lady with a crafty idea into an international business success story, but that's quickly eclipsed by thoughts of more insidious, multinational business antics: top-level consumer marketers who court those Grammars' "Insta-fluence": Nike, Holiday Inn, Burberry. (More at this New York Times article.)

I think about how encouraging it is to have people following you in your creative endeavours, but then I think about the shared similarities among the top social-media savvy "micro-celebrities", our exploding narcissistic culture and the easy-pickins' exploitation for big-brand profit and almost-free fame.

I realize that Instagram can open a door for artists to the big wide sharing world and that by refusing to open that door runs the risk of a lifetime of professional obscurity. Indeed, "Instagram is custom made for the art world," says New York Observer opinion-writer/billionaire financier/art collector Adam Lindemann. But he then adds: "You get a quick flash of an image with virtually no text or explanation. There’s no need to read. It’s perfect for people with zero attention span, zero education and zero interest in learning about anything—perfect, in other words, for the art collectors of today. You could go so far as to say that the successful art of this current generation must be Instagramable to succeed, and if it doesn’t look good on Instagram, it ain’t working in this instant-gratification art world: goldfish have longer attention spans than ‘grammers."

(Photo by Ariel Zambelich/WIRED)

I realize that it's free and with the help of such apps as Latergram, it's possible to keep the phone-pecking at a daily minimum, but I can't help thinking about these guys: the Instagram and Facebook engineers who recently moved all Instagram photos to Facebook's data centre, without any users the wiser, as reported by Wired.

I realize that this is a wee worried whisper in the hell-yeah storm of 200 million mostly female, mostly under-35 Instagrammers. And I realize that I may be overthinking the whole thing. I could be expanding my visual horizons, connecting with artists around the world, but instead I'm fixated on what becomes of the millions of bits of personal information being sucked into that data centre in Forest City, North Carolina (as suggested in the Wired article) every day, and how that data has been used and how it will be, soon enough.

A slideshow still from How the NSA Almost Killed the Internet (wired.com)

Last year the FBI and the National Security Agency were handed over the ability to suck up people's photos, videos, emails and documents, after the largest businesses online allowed the agencies access to their servers. According to a ground-shaking Washington Post article last year, "The National Security Agency is harvesting hundreds of millions of contact lists from personal e-mail and instant messaging accounts around the world, many of them belonging to Americans, according to senior intelligence officials and top-secret documents provided by former NSA contractor Edward Snowden."

I think about Instagram and I think about what's monitored, what's censored (no pubes!), what's the next app to eclipse Instagram's success (Snapchat or Bolt?). I think about how all these social media apps contribute to the time-sucking attention to that little gadget that is now as much a part of the restaurant table as the cutlery and that has turned a busload of riders into something resembling group prayer. I think about how Rogers is a dealer, getting rich on its users' increasing dependency on data, more data.

Am I overthinking Instagram and the rest of the global social re-wiring? Yes, but I might not be thinking about it enough either.

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Fleeting acts of self-expression hold special power

8/1/2014

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Zen Garden, Buddhist Temple, Japan

The first time I saw a "dry landscape" Zen garden in one of the hundreds of temples in Kyoto, my brain sort of short-circuited.

This was the mid-'80s, and here was a Zen Buddhist priest meticulously raking the gravel against a lurid neon backdrop of sudden affluence and an alarming amount of consumer waste, often un-used and in its original packaging.

Now, of course, we get it. We have been seduced by the easy acquisition of stuff, then oppressed by all our stuff as the economy contracted (and nearly collapsed in the U.S.) We realized the two-car-garage life was not for us and now we spend a lot of time and angst trying to figure out how to part with our stuff. We have been hoodwinked by marketers who prey on and play up our inadequacies, even inventing a highly lucrative shopping 'holiday', Cyber-Monday.

Leah Biggs photo

There's an entire genre of art that reflects our dis-ease with all the stuff (see 10 visuals here) and painters have had to re-think their practice (of eking out a living) now that 'original' oil paintings sell at Winner's for $39.99, straight from Dafen Village, China.

What is emerging is a conversation about what really matters, which inevitably concludes with 'experiences.' It would be nice to think this shared revelation is rooted in our own free will, but really, the marketers have shot themselves in the collective foot. A rampant, speculative real estate

Beck's fleeting design at a French ski resort uses snowshoes and clotheslines.

market has forced mortgage-choked folks into smaller quarters where there is just no room for more stuff. Car-ownership is being increasingly seen as a hangover from another marketing era and self-expression is no longer synonymous with the home-decor category. Expression is becoming a participatory practice, enhanced by that one burgeoning consumption category — the ubiquitous personal screen and all its accompanying non-object data packages, games and apps. Mobility-marketing promotes an era of impermanence. Photos are as fleeting as the gravel-raking or the daily rice-flower Kolam drawings of South Indian women (see video, at bottom) or the snowshoe-patterns created by Englishman Simon Beck (left).

Carlyn Yandle photo

Retail therapy is slowly being replaced by escape therapy. We balance rocks and create Calder-esque mobiles of driftwood. We take pictures, we post them on our blogs. We have amassed nothing but memories of that mindful, meditative moment of exploring the surface and mass of natural objects. We share them and are inspired by others' sharing.

Priceless.

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Art walk a reason to browse South Granville again

6/20/2014

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The neighbourhood as it was when I lived there.

I have a bit of a love-hate relationship with South Granville, the shopping strip between 6th and 16th Avenues.

This was the neighbourhood of my first apartment, a $350-per-month studio in the old Greenwood Lodge, in the '80s. It was also the first-apartment area of family members reaching back to the 1950s. This is where my boyfriend brought home deli from Szasz's, cornish pasties from the butcher and cinnamon buns from the bakery next to that.

My last job as newspaper editor was in the former Pitman secretarial school, in the historic Dick Building at Broadway and Granville. I moved into my office when the only trace of the old Aristocratic restaurant on the opposite corner was the refurbished neon sign in the newly built Chapters.

For the next five years I had a front row seat for the neighbourhood transition from the clutter of green grocers and diners to high-end designer clothing and objet shops. During my last months at the newspaper, the strip started to reek of exclusivity and it became quite the challenge to find a place to buy a banana or a pair of socks. Today it is identified as a food desert and the outgoing point of exodus for several art galleries, due to high rents and lack of space.

Despite the bad rap, there are some good upscale galleries that make South Granville a reason to browse, especially this Saturday (June 21, 10 a.m. - 6 p.m.) during the 3rd annual Art Walk (map). The 18 galleries and antique dealers that form what the retailer-community association has dubbed Gallery Row is putting out the coffee and cookies, hosting artist talks and demos and generally readying themselves for a spike in walk-in traffic. It's a smart move that is no doubt in reaction to the loss of key galleries Winsor, Monte Clark, and Equinox to 'The Flats.'

If you've ever wanted to see inside those slightly intimidating spaces, this is the day.

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procraftination spikes when math hits

1/24/2014

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I was told there would be no math.

Turns out there’s nothing but math in making things, and all kinds of math in packaging it all up for clients and justifying it all to Revenue Canada.

I love to build stuff but I am not wired to readily tackle building an Excel spreadsheet, or at least I tend to steer clear of that sort of construction for fear of stirring the ugly, frustrated beast within. So instead of getting myself educated — knowledge is power yada yada — I go into serious procraftination mode. Need a project budget by Monday? Who wants a pair of knitted slippers!

Excel what now?
The only thing I excel in when faced with spreadsheets and cost projections is making busy-busy with the hands, anxiety being the main fuel source for my handwork. I might even chart my productivity during tax time, if I could only drag my eyes away from my latest DIY obsession.

‘But it’s so simple. You don’t even have to do math.’
Can’t talk; making household cleaner out of orange peels.

‘There are lots of marketing courses for artists.’
Orrrr… a jewelry-making course, to make tiny silver sculptures! Sign me up.

I am aware that there are marketing resources and income tax tips just for visual artists but my feeble research into online tutorials and tips is quickly sidetracked:

'Gridus' served up by a Moscow-based design studio. (artlebedev.com)

In my defence, it’s better not to try to grapple with the month-end reconciliation reports and annual income projections, because even I don’t have to do the math to know that the numbers are bad. What other kind of a business model has galleries demanding artists pay a submission fee (typically $35-50) just to send images of their work, then, if accepted, exhibit fees to show the work that the artists pay to ship to and from the gallery, with a commission to the gallery if the work is sold? That's before any travel expenses to actually attend the gallery opening. Any accountant would advise switching occupations.

You don't have to crunch those figures to understand that unless you've got a highly marketable 'product', this is no way to make a living.

The fact is, artists are easy-picking. We will do what we must for free, even paying to get it out there to be part of the dialogue. We may not make it as models in business, but at least we're making.

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Who says sculpture has no business in business?

Art student's off-grid heater would make quite the gift

Is Instagram a godsend for artists, a social drug, or worse?

Fleeting acts of self-expression hold special power

Art walk a reason to browse South Granville again

procraftination spikes when math hits

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